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| Some Rolex models simply hold more value in the market due to their enduring desirability. Certain models, such as the Submariner, Daytona, and GMT-Master, have established themselves as icons within the watch industry. These models have a strong following and are highly sought after by enthusiasts and collectorsThe fact is that both the Submariner and the GMT-Master ll are incredible watches that have proven their true value over the time.he basic principle of supply and demand is the short explanation for this big problem. When demand exceeds availability, you get long waiting lists. In recent years, the demand for Rolex watches has surged while their availability in retail shops has decreased, making them much harder to find. |